MAXERO EV Charging Dispenser

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MAXERO EV CHARGING DISPENSER 2022

Client : PNE SYSTEMS / Design : SAQ design

This electric vehicle charger was designed to emphasize its character by highlighting the sense of depth by contrasting the effect of the solid body with the infinite mirror LED. The design language expressed with the "infinite mirror" from the fast charger was inherited into the latest version completing the family look.

Light and bright.

The side face has been drafted to make the product look more slim and light.

The sense of depth from the slim form factor delivers a positive image of future energy over the conservative image of the existing charging device. Other elements including the charging gun and other parts were hidden on the side face to make the product's clean and neat image.

Intuitive indicator.

The LED in the translucent cover is arranged to create a refreshing image of future energy.
These images are also a device that highlights MAXERO's brand vision and image.

At the same time, it also functions as an efficient UI that intuitively communicates the basic product status to the user, such as whether the product is ready for charging.

The iconic language of light.

The user experience of manipulating and interacting with displays floating between the depths created by infinitely reflecting circular patterns performs an important role that makes this product more unique and iconic. Also, this form factor has become a family look that forms the identity of the brand's EV charger products. The dispenser model further emphasizes the language of LEDs, which helps users quickly understand where to focus their eyes at each stage of product manipulation. This intuition and convenience break away from the hard, conservative image of traditional electric vehicle chargers and convey a progressive experience of using future technologies and energy.